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About

ALWAYSLIVE maximizes the recruiting exposure and visibility of prospective-student-athletes pursuing college scholarships and other athletic advancement opportunities. The ALWAYSLIVE service provides college coaches and recruiters year-round access to NCAA-compliant player profiles and game performance data. Why should players limit their advancement opportunities to the few periods a year the NCAA allows in-person viewing of games and personal contact when they can be available 24x7x365 with ALWAYSLIVE.

Mike Gates

Mike Gates

Chief Executive Officer

Mike has spent the past 25+ years designing, delivering and managing cutting-edge technology solutions for Fortune 500 companies. He is committed to leveraging his extensive technology and business experience to deliver ALWAYSLIVE’s mission to disrupt the recruiting industry with the world’s largest database of amateur athletes. Read more

mike.gates@createforce.com

Angelica Mealing

Angelica Mealing

Director, Sales & Marketing

Since picking up a basketball at the age of five, the game of basketball has been a driving force in Angelica’s life. She’s been a part of the game at every level including roles with both the NBA and the WNBA. Now she is bringing all of that experience to players, coaches, and recruiters through the ALWAYSLIVE Platform, our events, and services. Read more

angelica.mealing@createforce.com

Eren Moses

Eren Moses

Director, Operations

Eren is a former collegiate and international professional basketball player with a unique path to success in the basketball world. He has used his personal experience and learnings from that journey to help prospective student-athletes maximize their recruiting exposure and visibility. Read more

eren.moses@createforce.com

Tim DelMastro

Tim DelMastro

Event Manager

Tim has a passion for basketball, experience in marketing as well as event management skills. He uses his knowledge and enthusiasm for the game to assist players with the ALWAYSLIVE experience. Tim’s strong modern-age technology background helps define his role with ALWAYSLIVE and management of events. Read more

timothy.delmastro@createforce.com

Jeffrey Gomez

Jeffrey Gomez

Social Media Analyst

A college intern from Schenectady, NY Jeff is the head coach of a 14U basketball team under his father’s AAU program Anaconda All-Stars. Just 2 years removed from both high school and AAU basketball, Jeff gives the ALWAYSLIVE team a fresh, young perspective on amateur athletics. Read more

jeffrey.gomez@createforce.com

Greg Williams

Greg Williams

Executive Director of Basketball

Currently, Greg is Director of The North Carolina Gaters Boys’ Basketball Program and the North Carolina and South Carolina USSSA Basketball State Director. In 2017, his tenacity, dedication and management skills were more than exceptional as he was awarded the USSSA State Director of the Year. Read more

greg.williams@createforce.com

Delaney Rudd

Delaney Rudd

Director of Basketball Events

Delaney Rudd started his basketball career as a point guard at Eastman High School in Hollister, North Carolina. After high school, Rudd attended and played college basketball at Wake Forest University, with the Wake Forest Demon Deacons, from 1981 to 1985. In his pro career, Rudd played in the Continental Basketball Association (CBA), and in the NBA with the Utah Jazz and the Portland Trail Blazers. Read more

delaney.rudd@createforce.com

Bryan Alexander

Bryan Alexander

Director of Basketball Events

Bryan Alexander was raised as the son of a high school basketball coach in Indiana. Following in his father's footsteps, Bryan spent the 90's as a college women's basketball coach. First at the University of Tampa, then at Eckerd College followed by four years at IUPUI. He joins ALWAYSLIVE as one of the Director of Basketball Events. Read more

bryan.alexander@createforce.com

Brian Sitter

Brian Sitter

Director of Basketball Events

Brian Sitter is a graduate of Bishop Gorman High School where he led them to back to back state titles in 1988 and 1989. He was named Gatorade and Naismith Nevada State Player of the Year in 1989. Brian went on to play college at St. Mary's, New Mexico State, and Univ. of North Florida, reaching the Sweet 16 with NMSU in 1992. Read more

brian.sitter@createforce.com

Joanna Peters

Joanna Peters

Administrative Coordinator of Basketball Events

Jo Peters is the Administrative Coordinator of Basketball Events at ALWAYSLIVE who works with the Executive Director of Basketball, and also with our Regional Directors of Basketball Events, to facilitate the organization, communication and event planning of youth basketball exposure events. Read more

joanna.peters@createforce.com